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Dremel® Expands Versatile Tool System Lineup
with New Dremel Saw-Max™

Handheld saw helps consumers tackle their to-do lists

Dremel Saw-Max
Dremel Saw-Max

MOUNT PROSPECT, Ill., July 18, 2011 – For the two-thirds of American homeowners planning to tackle a home improvement project in 2011*, their to-do lists just got easier thanks to a new Dremel® tool hitting store shelves this fall. Not only is the Dremel Saw-Max™ ergonomic and easy to use, it delivers unparalleled cutting capabilities that allow users to achieve one-handed, precise cuts making it a must-have for DIYers, home hobbyists and professionals alike.

“The Dremel Saw-Max is truly a revolutionary tool,” said expert craftsman Chip Wade of HGTV’s “Curb Appeal: The Block” and “Designed to Sell.” “It’s easy to handle and makes the somewhat daunting task of cutting unintimidating, empowering users to reach for it often whenever they need to make a quick, confident cut.”

Dremel Saw-Max

The Dremel Saw-Max is reinventing cutting – the No. 1 Dremel accessory category – as consumers know it. A compact, handheld saw, the Dremel Saw-Max allows users to make precise, clean and straight cuts in a wide variety of materials using compact cutting wheels. At one-third of the size and weight of a traditional circular power saw, the tool enables easy, one-handed operation and allows for detailed work in tight spaces.

A versatile system of cutting wheels are quick to change and offer the ability to make straight, plunge or flush cuts up to 3/4-inch deep through wood, plastic, laminates and drywall, as well as sheet metal and wall and floor tiles. Perfect for applications such as installing baseboards and trim, replacing flooring, remodeling a bathroom or kitchen, repairing a roof, and installing wire shelving, the Dremel Saw-Max gives users the ability to cut easily and efficiently.

The Dremel Saw-Max will be available beginning in October at most hardware and home improvement centers nationwide for a suggested retail price of $129.99 USD and $139 CAD.

Installing laminating flooring

The top reason Americans choose their 2011 DIY projects was to replace worn out materials (48%)*. Using the Dremel Saw-Max with the SM500 Multipurpose Cutting Wheel makes installing a new laminate floor quick and simple – no matter how many flooring pieces need to be cut to size to fit against the wall or in a corner:

  1. Measure length of flooring piece to be cut to size
  2. Mark laminate flooring to size, using multiple marks to ensure a straight line
  3. Clamp flooring piece to a workbench or other steady surface
  4. Use Dremel Saw-Max with SM500 Multipurpose Cutting Wheel to cut across flooring
  5. Place on floor and install on subfloor as required

For additional editorial information and high-resolution images, please visit the Dremel newsroom at www.dremelnewsroom.com. For more tips on “Tackling America’s To-Do List” and to view project videos featuring Chip Wade, visit the brand’s Facebook page at www.Facebook.com/Dremel.

About Dremel

Since inventing the high-speed rotary tool more than 75 years ago, Dremel has become the trusted name in high-speed rotary tool technology, providing creative solutions for hands-on professionals, homeowners, craftspeople and artists alike. The Dremel brand’s leadership in design and manufacturing has made it the top selling rotary tool in the world, a reflection of the company’s commitment to innovation and quality.

Today, as a wholly owned subsidiary of the Robert Bosch Tool Corporation in Mount Prospect, Ill., Dremel continues to build upon this legacy with a full line of high-performance rotary tools and rotary tool attachments and accessories, specialty tools and an oscillating tool and oscillating accessories, delivering the perfect solution for almost any job. Regardless of what the task may be, users quickly realize they can depend on the Dremel brand to provide the satisfaction of a job well done.

For information on Dremel products, project ideas and problem-solving tips, visit us at www.dremel.com or call Dremel at 1-800-437-3635.

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*According to a recent Zoomerang survey of 500 American homeowners conducted by Dremel.
 
Editor’s Note: Dremel® is a registered brand name and is used as an adjective to describe the products made by the Dremel brand.

Contacts:

Allison Bradley, Olson PR

312.854.7537
abradley@olson.com

John Hauter, Dremel
224.232.3341
John.Hauter@us.bosch.com